The Importance of Social Media in Building a Real Estate Investing Institute

For those interested in building a real estate investing institute of their own, social media is extremely useful since it allows you:

1)    To tell others about your current real estate investing projects.
Most sites allow you to post pictures and videos, and you can use this feature to highlight your current properties. This can be a nice supplement to the ads you already post.

2)    To market yourself and your real estate investing institute with personality.
Most ads and flyers look the same, but in social media you can let your personality shine through. Whether you have a love of antique properties or extensive knowledge of condos in your market, social media lets you talk about what you are interested in.

3)    Ask and answer real estate investing questions.
In environments such as LinkedIn, you can ask questions of other users or answer questions that have been posted. This lets you do several things: it lets you get answers and opinions for questions you have yourself and it lets you meet others while also building credibility.

4)    To potentially find power team members and JVs for more real estate investing.
Social media sites like this one, for example, attract lots of people – from contractors to lenders to buyers. If you are looking for power team members, social media is a nice non-threatening way to network and meet others.

5)    To expand your referrals real estate investing exponentially.
In most cases, you build your referral list one person at a time. You ask person A to recommend person B and person B maybe recommends you to persons C and D. Maybe. With social media, there isn’t this amount of work for just a few referrals. With LinkedIn, for example, each time someone recommends you, everyone in their network sees your recommendation. One recommendation can be seen by hundreds of people. If you have just a few recommendations you could build up quite a referral list.