LinkedIn and other social media sites allow you to be more personable and allow you to reach a larger audience for less. Simply join a network such as LinkedIn and you will be able to interact with the entire community. For example, LinkedIn has a community of over 19 million professionals and when you join you create an online profile that details your education and profession. Once you do this, you are linked to former colleagues, classmates, and people in the same profession as you. If someone is looking for someone in the same field, he or she can find you with the click of a mouse, as well.
Others can recommend you and your services on social media sites such as LinkedIn and this allows you to get referrals quite easily. When someone recommends you, the testimonial appears on your site and the recommender’s site. Therefore, anyone visiting your former client’s page can easily find you. Just do not be afraid to ask past customers and others you know for a recommendation and you could be featured on hundreds of pages other than your own LinkedIn page.

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