The last thing a successful investor like Warren Buffet would is to invest into businesses that always guessed at their future profitability and had a loose, unfounded marketing plan for generating prospects, and unproven ways for converting those prospects into customers.

As a real estate investor, your business needs to decide on the type of marketing that will powerfully increase your visibility, draw in motivated sellers and investor buyers like a ten ton magnet on steroids, and follow proven processes for converting those leads into deals, and those deals into profits for you.  Are you using proven online websites?  Proven sales scripts and automatic response programs? Do you have a compelling value proposition? Who is your ideal target client profile? How are you positioning your business to disrupt your competition and dominate?

For Buffet, he only buys into businesses he can understand and evaluate accurately. With your real estate investing business plan here, you need to make sure it’s doing the same thing.

Warren Buffet is known for purchasing stock in companies, or entire businesses for that matter, whom have a significant market share in their industry.

As his portfolio includes companies such as Gillette, GEICO, Coca-Cola, American Express, and the Washington Post, he has a broad reach over a number of industries that help expand and grow the investment portfolio of Berkshire Hathaway.

How this translates to you as the solo, investment business entrepreneur is you need to identify the particular price points of properties in your target area, determine how inventory there are in the vicinity, project the probability of how much of this inventory you can buy at a substantial discount (with a minimum 15% profit margin at today’s Fair Market Value or Retail Price), and precisely how you can expand your business into other cities and markets over the next 24 months.

Give yourself permission to go BIG.  Then abstract from that the projected profit margin from your business and you’ll see just how large (and profitable) this can be for you.

Simply put, make sure that the properties you are purchasing or investing in have a significant position in their neighborhoods. For example, if you are buying residential properties, make sure that you’re buying in a place where there is a demand for residential rentals or purchases.

If you are purchasing an investment property, make sure that there is a local clientele in place for that property and describe those items here.  (Tip: spreadsheets help..you’ll have fun with it…go to your local Chamber of Commerce and get a “Business Relocator Kit” which will have this statistical and demographical information).

Warren Buffet once stated, “Whenever we buy common stocks for Berkshire’s insurance companies (leaving aside arbitrage purchases), we approach the transaction as if we were buying into a private business. We look at the economic prospects of the business, the people in charge of running it, and the price we must pay.” This basic principle sums up a lot of what made Warren Buffet so successful.

He didn’t just buy into opportunities because they seemed likely.

He actually closely looked at earning prospects, financial health, management, fundamentals, philosophies, and employers of businesses he was thinking of investing in. Real estate entrepreneurs need to be just as choosy and just as careful about the properties they buy. Even if you hope to just rent out, and/or buy, fix, and flip property, you should still investigate it and your marketplace with the same vigor as you would investigate a home you were putting in your entire life savings into.

When it comes to research, what are the demographics of the marketplace?  What cycle is it in? (expansion, contraction, or absorption)? What investment strategy should you apply to yield the greatest amount of cash profits in the next 6 to 12 months?  What’s the competitive landscape like?  Are their “clients” who want the services your investing business is going to offer?  Where are you targeting properties in the market?  What is the acceptable price range suited for your needs and why? What neighborhood is it in? Has there been any serious damage to these properties in the past 10 years? What are their real conditions? What are the average earnings potential per deal?

With my consulting clients, I have them write this first of all (even though it will change when the plan is completed).  Your executive summary in your real estate investing business plan sets the strategic tone and direction for your business, and in 2 or 3 paragraphs, anyone not aware of what your business is, the value it provides, how it’s to be positioned in the market and its expected revenue growth, will have a clear understanding.  Your Executive Summary is a high level overview of the long term goals you’ve set out, where you’ll be operating, and how you expect to compete and succeed.

Real estate investment, like any other business investment needs a lot of careful thought and analysis before it is actually done. An ideal real estate investing guide will give you a wholesome idea of the pros and cons of selling and buying property wisely. It is advisable that the entrepreneur should be choosy about what he is looking at as well as be careful about the property he thinks is worth investing in. Whether you are renting a property or actually thinking of buying one, be extremely careful about the choice you make. Most real estate investing guide would ask you to investigate the property before you plunge in.

Where you buy the property, and in which area is almost as important as the money you put in. All real estate investing guides stress on the necessity doing a background search on the neighborhood of the property you are interested in. Ensure that you are satisfied on areas like value of the property and its potential in commercial terms. Take a good look at the condition of the property before investing. You need to size up the amount of damages too by following the rules of a good real estate investing guide.

Make your buy according to what suits your specific purpose and while doing that be sure of the valuation of the particular property in the market. For example a person interested in a particular residential property should have enough real estate investing guide to understand the demand for residential properties. Ensure that you have a proper clientele, for making business transactions before you put in your money.