Home Staging or House Fluffing, as it is sometimes known, can be a power secret in flipping houses. Home staging simply refers to the process of beautifying a home and getting it ready for sale, often with decor and subtle details. Home staging doesn't cost a great deal, but can sometimes add $10000-$50000 or even more to the value of a property. Plus, many people find that home staging allows them to sell properties faster.
The trick to home staging is not simply cleaning up the property but rather also:
1) Understanding how home staging works. Home staging is similar to branding, which generally uses a buying psychology in order to offer more value to the buyer. For example, the same plain T-shirt may cost $100 in an upscale boutique, and might cost just a few dollars at a discount store. The difference? Even if the T-shirts are essentially the same and even manufactured at the same factory, a designer label and the context in which the T-shirt is sold makes a big difference in price. The person buying the high-end T-shirt feels as though they are getting a better value and more status by buying the shirt the way that they're buying. This psychology works with homes too. Many people buy their homes emotionally. They're looking not so much for property or a long-term investment, but rather for a place where they can see themselves living with their family and being happy. Home staging sets the emotional stage so that your home buyers can envision themselves in your property, truly enjoying life. Understanding this basic fact about house flipping lets you choose the accessories and furniture to rent that will make your property sell fast.
2) Focusing on cleanliness. The first step of home staging is to make sure that the entire property is as clean as possible. This requires removing any clutter or junk, scrubbing all surfaces, cleaning up the yard, and cleaning the exterior of the home. You may do this yourself or hire professional cleaners to get the house squeaky clean. Another thing you want removed are any personal items that mark the house as someone else's. For example, if someone has marked a child's growth stages through the years on the kitchen door, you need to have that door repainted or redone. No one wants to walk into a house and be reminded that it is someone else's. Similarly, you want removed any personal effects, personal pictures, calendars with scribbled notes on them, and so forth. You want the house to have a personal, warm touch, but you want the buyers to be able to envision themselves in the home, and this is difficult to do with constant reminders that someone else is living there. For inspiration, look at the way that many good furniture sales floors are set up, or visit open houses where the homes have been staged. You’ll get some great ideas for flipping houses fast.